# Branding

Source: https://developer.apple.com/design/human-interface-guidelines/branding
Skill: hig-foundations
Snapshot: 2025-02-02

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> **Source**: Apple Inc. Canonical content at https://developer.apple.com/design/human-interface-guidelines/branding.
> This file is a structured index of that content, snapshot 2025-02-02.
> Apple HIG text and imagery are © Apple Inc.; this repository provides organization and cross-referencing for AI agent consumption only.

# Branding

## Best practices

**Use your brand’s unique voice and tone in all the written communication you display.**

**Consider choosing an accent color.**

**Consider using a custom font.**

**Ensure branding always defers to content.**

**Help people feel comfortable by using standard patterns consistently.**

**Resist the temptation to display your logo throughout your app or game unless it’s essential for providing context.**

**Avoid using a launch screen as a branding opportunity.**

**Follow Apple’s trademark guidelines.**

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For the complete guidance, including worked examples and illustrations, see the canonical page: https://developer.apple.com/design/human-interface-guidelines/branding