Top Shelf

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Best practices

Help people jump right into your content.

Feature new content.

Personalize people’s favorite content.

Avoid showing advertisements or prices.

Showcase compelling dynamic content that can help draw people in and encourage them to view more.

If you don’t provide the recommended full-screen content, supply at least one static image as a fallback.

Avoid implying interactivity in a static image.

Dynamic layouts

  • A carousel of full-screen video and images that includes two buttons and optional details

  • A row of focusable content

  • A set of scrolling banners

Provide a title.

Provide a title that identifies the currently playing content.

Sectioned content row

Provide enough content to constitute a complete row.

16:9

Be aware of additional scaling when combining image sizes.

Scrolling inset banner

Provide three to eight images.

If you need text, add it to your image.


For the complete guidance, including worked examples and illustrations, see the canonical page: https://developer.apple.com/design/human-interface-guidelines/top-shelf

Apple HIG text and imagery are © Apple Inc. This page is a structured index of Apple’s canonical documentation (snapshot 2025-02-02), provided for quick reference and AI-agent consumption — it isn’t affiliated with or endorsed by Apple. Read the original at developer.apple.com (opens in new tab).

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