Best practices
Design your experience responsibly.
Keep people in control.
Ensure an inclusive experience for all.
Design engaging and useful generative features.
Ensure a great experience even when generative features aren’t available or people opt not to use them.
Transparency
Communicate where your app uses AI.
Set clear expectations about what your AI-powered feature can and can’t do.
Privacy
Prefer on-device processing.
Ask permission before using personal information and usage data.
Clearly disclose how your app and its model use and store personal information.
Models and datasets
Thoughtfully evaluate model capabilities.
Be intentional when choosing or creating a dataset.
Inputs
Guide people on how to use your generative feature.
Raise awareness about and minimize the chance of hallucinations.
Consider consequences and get permission before performing destructive or potentially problematic tasks.
Outputs
Help people improve requests when blocked or undesirable results occur.
Reduce unexpected and harmful outcomes with thoughtful design and thorough testing.
Strive to avoid replicating copyrighted content.
Factor processing time into your design.
Consider offering alternate versions of results.
Continuous improvement
Consider ways to improve your model over time.
Let people share feedback on outputs.
Design flexible, adaptable features.
For the complete guidance, including worked examples and illustrations, see the canonical page: https://developer.apple.com/design/human-interface-guidelines/generative-ai