Launching

PatternsPatterns

Source: Apple Inc. Canonical content at https://developer.apple.com/design/human-interface-guidelines/launching. This file is a structured index of that content, snapshot 2025-02-02. Apple HIG text and imagery are © Apple Inc.; this repository provides organization and cross-referencing for AI agent consumption only.

Launching

Best practices

Launch instantly.

If the platform requires it, provide a launch screen.

If you need a splash screen, consider displaying it at the beginning of your onboarding flow.

Restore the previous state when your app restarts so people can continue where they left off.

Launch screens

Downplay the launch experience.

Design a launch screen that’s nearly identical to the first screen of your app or game.

Avoid including text on your launch screen, even if your first screen displays text.

Don’t advertise.

Platform considerations

iOS, iPadOS

Launch in the appropriate orientation.

tvOS

In a live-viewing app, consider automatically starting playback soon after people start the app.

visionOS

Consider launching in the Shared Space even if your app is fully immersive.

Resources

Developer documentation

Videos

Change log


For the complete guidance, including worked examples and illustrations, see the canonical page: https://developer.apple.com/design/human-interface-guidelines/launching

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