Branding

FoundationsFoundations

Source: Apple Inc. Canonical content at https://developer.apple.com/design/human-interface-guidelines/branding. This file is a structured index of that content, snapshot 2025-02-02. Apple HIG text and imagery are © Apple Inc.; this repository provides organization and cross-referencing for AI agent consumption only.

Branding

Best practices

Use your brand’s unique voice and tone in all the written communication you display.

Consider choosing an accent color.

Consider using a custom font.

Ensure branding always defers to content.

Help people feel comfortable by using standard patterns consistently.

Resist the temptation to display your logo throughout your app or game unless it’s essential for providing context.

Avoid using a launch screen as a branding opportunity.

Follow Apple’s trademark guidelines.

Platform considerations

Resources


For the complete guidance, including worked examples and illustrations, see the canonical page: https://developer.apple.com/design/human-interface-guidelines/branding

Get HIG guidance in your AI

Install Apple HIG Skills and get expert design guidance directly in Claude Code.

npx skills add raintree-technology/apple-hig-skills
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